Direct Mail Strategies
It is so amazing to hear how many people are calling Printing and Mailing Services old school. Every where I turn, people are acting like direct mail is dying. Well I’m here to tell you the opposite is true. It’s becoming more and more alive. Because I see less mail in my mail box than ever, areas that were once so saturated that nothing was making an impact are now ripe for the picking.
And with that said, Direct Mail Advertising is starting to stand out even more. We have learned that if you put together a positive Direct Mail Strategy, direct mail marketing will work almost every time. Like all advertising; nothing is full proof but we have time tested methods. Most of our Direct Mail Campaigns have come out on the better end than not. We will take the time to individually ask and help you answer questions on what you want to take place. We will then give you our recommendations and prayerfully put together a Direct Mail Strategy geared with your success in mind.
Direct Mail Strategy is an area where we are fully passionate about. As you will see in our cross channel marketing section, we have created great niches using direct mail advertising as the main driver.
8 Reasons Why
This is an article written by David Frey, Frey Marketing Best Practices that shows 8 reasons why Direct Mail Advertising is powerful and we whole heartily agree. Here are the reasons he states:
Reason # 1: It works when you're not Like the old saying goes, "In rain, sleet, or snow" the mail arrives. Whether you're sleeping, vacationing, working, or walking, your direct mail advertising is working for you. It gives your best sales presentation over and over again without you having to be present.
Reason # 2: It leverages your efforts
Do you want to know how to waste your time? Give your best sales presentation to one person at a time. If you do this, you'll only sell one widget at a time. Send out thousands of letters and your best sales pitch is being presented to thousands of people simultaneously. That's called "leverage!"
Reason # 3: Allows you to target with precision
Instead of "spraying and praying" your message to people who may or may not be interested or even qualified to take advantage of your offer, direct mail marketing allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.
Reason # 4: You get an immediate response
Once you send out your direct mail advertising piece it doesn't take long to get a response. Within one to two weeks you'll receive about 80 percent to 90 percent of all those who are going to respond. If your campaign works, you'll know about it quickly. If it's a bomb, you'll that quickly as well.
Reason # 5: It's easy to track your return on investment
If you're a small business owner you can't afford to waste a single penny on wasteful marketing. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign.
And as I said before, the results of your direct mail advertising campaign come back fast, so once you know what worked and what didn't, you can immediately start to "tweak" your mail piece to increase your response and hold your marketing dollars accountable.
Reason # 6: It's relatively inexpensive
With just $.29 (at the time of this writing) you can send out a 11x17 self mailer piece that includes your full marketing message. It is amazing what you can fit onto an 11x17 self mailer and keep under the $.29 limit. Photos, newspaper ad article clips, letters, special reports, and more can be put on these direct mail advertisings for under $.29. This means you can reach 100 target prospects for only $29. Comparatively speaking, that's a bargain!
Reason # 7: It gets one-on-one attention
One of the best things about direct mail marketing is that it gets one-on-one attention from your target prospect. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention. Direct mail advertising is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect's attention and keeping it for a period of time.
Reason # 8: It's something you can touch and feel—it hangs around
Direct mail advertising is something that you can hold in your hand. It's not made of electrons that can be deleted with the twitch of a finger. It's not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has "lingering" marketing effects.
All these reasons I've mentioned make direct mail advertising a very powerful marketing medium that, if done right, can have a very high return on your marketing dollar.
Contact us to get startedCase Studies
Political Mail- 11 x 17 Bi-fold; 100lb paper 4/4 Mailer
We organized, printed, and mailed to a saturation list surrounding this particular candidate’s district. We targeted 33,000 people and sent out a total of 99K pieces. We hit the same people three different times prior to Election Day. Results- Candidate was elected into public office.
Automotive Mail
We represented an Automotive Staffed Event Company and they wanted to do an eight page bi-fold self mailer with a black key taped to the outside. The client did 40K pieces of mail to a saturation area with zip demographics. On those 40,000 pieces, they had 800 people show up to the dealership and over $150K in gross profits.
Health Care Provider
Client was a state run Health care provider. They wanted to get the awareness out on getting the H1N1 Vaccine shot. Client did 30K 6 x 9 four color over four color postcards to a saturation list. The results were increased production by 60%.
Portfolio Samples
Jewelry Store
6 x 9 4/4 Color Postcard, Resident List with income filter.
Masonry Supplier
9 x 12 postcard, 4/4 color self mailer, standard postage, targeted business list with phone numbers where available.
Auto Dealership
11 x 17 4/4 color mailer, Tri-fold, saturation list with names where available.
County Department
6x9 4/4 color postcard, full coverage saturation mail.
Staffed Event Mailer
11 x 17 Bi-fold, 4/4 color mailer with scratch dot, saturation mail with names where available, insurance on prizes
