The article is part of the ongoing “Freedom Project- Ending Modern Day Slavery” from CNN. The article starts by addressing sheer numbers that have captured my attention. Estimates range anywhere from, ten to thirty two million people that are caught up in some sort of slavery today. That’s right ten to thirty-two MILLION! Experts in the field say there are two main reasons for this discrepancy. The first reason is that the people they are counting are, by definition, a hidden population. There is often shame, fear, and embarrassment associated with this issue and those that are caught up in it keep to themselves. “The second problem is more of a theoretical one where the definitions are not specifically in place. We don’t have a common definition as to what slavery is.” I think the most encompassing definition comes from Roger Plant, who formerly worked at the ILO, when he said, “when you get into work or service without the freedom of choice and you can’t get out of it without punishment or the threat of punishment.” The biggest consequence of incorrect data is not knowing the full scope of the problem or where it’s concentrated. This can lead to poor decisions on where to focus resources and how best to solve the problem.

That leads us back to the beginning. What is our responsibility in all of this? What can we do and will our small part really make a difference? We, at Integrity, know the importance of stopping the cycle of slavery. We contribute and volunteer with those companies that have that in mind. Another initiative that seems to be gaining ground in combating slavery is the fair trade movement, which seeks to govern work conditions and wages. I think when it comes down to it, it doesn’t matter what you do, as long as you educate yourself and resolve to DO SOMETHING!

1. Communication Styles- Not everyone communicates in the same way. It can be difficult at first, but once you have taken the time to figure out how each other communicates there will be fewer arguments and more will get done.

2. Non-Verbal Communication- Non-verbal communication can include body language, facial expressions, and tone. With this additional understanding of what is really being communicated more effective collaboration is possible.

3. Learning Styles- People learn in different ways. When we understand and utilize a person’s unique learning style it can make communication and understanding easier for all involved.

4. Differing Values- While if communicated and understood, these can usually be resolved. However, there are times when conflicting values can be so different that they cannot coexist on the same team.

5. Company Culture- Different companies have different cultures. It is important to realize this and give new employees time to learn and integrate into their new systems.

6. Individual vs. Team- Taking the time to identify and then address both individual and team dynamics are an important balancing act.

We have implemented these into our Printing and Mailing services teams and have seen success when we identify the issue and take a minute to see it from the other side. I hope these help you in all your business needs and if we can do anything to help in your Printing and Mailing Services needs, please feel free to email or call us at 951-461-1400.

We look forward to building a Team relationship with YOU!

As Christopher Butler from the imprint online community has stated, Google’s purpose is to index and rank web content in order to help searchers find what they are looking for. While this is done, in part, by organizing pages on the basis of authority, the goal of Google’s increasingly sophisticated algorithm is to understand the particular queries users submit in order to direct them to the best source for the information they need. I like the way Alexis Madrigal put it in a recent Atlantic Monthly article. While she was writing primarily about online matchmaking, I think she gets right at the heart of what Google is all about without being too technical:
“If only you could Google your way to The One. The search engine, in its own profane way, is a kadosh generator. Its primary goal is to find the perfect Web page for you out of all the Web pages in the world, to elevate it to No. 1.”

Armed with this knowledge, we at Integrity Print Services, implement similar methods when picking and setting up your Cross Channel Campaign. Sure, search engine marketing can help improve your business, but to really get the most out of your campaign it needs a little help. It needs a boost! That is where we at Integrity Print Services come in. We start with an effective direct mail driver that pulls attention and turns heads. The importance of the content, relevance and the final call to action are just a few of the ways to ensure it is a successful start. We then add to that the current trends in digital marketing, giving your campaign a jump over your competitors and the increase in sales you are looking for. This combination is the ultimate feat to move the people seeing your ads from potential clients to sales. Working these two strategies together, we can insure that your campaign gets you the pertinent and accurate results you are looking for.

An example of a recent Cross Channel Campaign that Integrity Print Services ran for a customer: $30,000 Ad budget – included 75,000 direct mail pieces, 20,000 e-mail blast hit 3 times during the week of the sale, banner ads placed on various search engines brought in over 1 Million impressions, Data acquisition page supplied a high number of interested individuals information for a hard close, The dealership located in Virginia sold 52 cars and grossed well over $200,000.

If you are ready to stop searching and find “The One” all inclusive Print and Mailing Services company that you can trust, give us a call or email us at Integrity today. 951-461-1400

A Cross Channel Marketing platform greatly simplifies the execution of cross-channel campaigns, enabling marketers to essentially create single campaigns that are duplicated across a variety of means of expressions. Content, graphics, and offers remain homogeneous. Campaigns are coordinated across the channels. The move to Cross Channel Marketing is becoming more vital to a businesses success and their ability to reach their customers who are increasingly on the move and turning to these forms of communication it their work, play and everything in between. In the New Year it is as important as ever to make sure you are doing everything you can to reach every customer possible. Explore all the options that Cross Channel Marketing allows for you.
Contact Integrity Print Services Today @ 800-340-5885.

Find New Ways to Excite Employees and Customers
A well thought out bonus program can help focus your staff’s attention on key metrics such as sales, profits, productivity, and customer satisfaction. Find ways to get people excited to come to work- have a contest, play a game- there are many ways to energize your employees that are just out of the realm of what is normal but enough to shake things up and get the juices flowing.

Explore New Channels
When the market down turned a few years ago, business understandably went after the cheapest available options for advertising. Now, with the uphill shift we can see the change in the market. Successful companies are letting go of single path marketing and jumping feet first into all forms of marketing. That is where companies like Integrity Print Services excel by taking away the fear of the unknown and setting you up with a multi channel marketing budget incorporating many conduits for your marketing program.

Diversify your Marketing Spending
A recent study shows that 80 percent of consumers rely on more that one channel when making a purchase decision. It is not just about recurrence. A potential client needs to see you in different aspects. We need to make sure your marketing budget includes all forms of advertising from printing and mailing services, SEM, radio, point of sale visuals. We need to remember that people have one type of learning style- either by seeing, hearing, or doing. They will most likely be enticed to buy that same way. Are you covering all 3 ways when you advertise to potential customers?

This is a package that is sure to enhance any printing and mailing services you are doing. It goes beyond the same old business promotional gifts that everyone is doing and takes it to the next level. Call us for more info on how this promotion can start working for you and a chance to demo the program.
Integrity
800-340-5885

If you have any questions on how these may affect your mail campaigns, please feel free to give us a call at 800-340-5885 or email us.

You may be asking yourself what is cross channel marketing and can it work for me. Cross channel marketing is one of our most effective ways to make sure you are getting the most out of your marketing. It is a fusion integration of traditional advertising venues and new emerging markets. We start by using a specifically designed direct mail flyer as a driver. By converging the mail campaign with a variety of marketing techniques, we are able to promote the same urgency within all media avenues. We use the full circle of optimization to bring and fulfill total conversion of leads to sales per campaign. Now more than ever people are using the web, their phones, and social media to interact with their world. We must adapt to use these markets. That is where cross channel marketing comes in. We are no longer limiting ourselves to TV, radio, and newspaper. We have programs to blend mobile marketing, email, social network pages, data acquisition, display ads, search engine marketing, and many more. Depending on the marketing area, we research which mediums work best in that market and use them to produces the ultimate results. By using these outlets, we constantly have your money working without your having to do anything. It’s almost like getting free labor. There are currently people all over the country tapped into this under utilized market and it baffles me as to why more people are not taking advantage of it.