Do not FRET….. This is not bad news for the Direct Mail world but GREAT NEWS, due to the fact that individuals love receiving tangible items. Though the volume has decreased, this means better profits for you. Think about it, when your advertisement reaches the home of the consumer, there will not be the mounds of competition, but they can and will vividly see, touch and smell the wonderful offerings you have in store for them. In fact, we at Integrity Print Services have seen that recent reports show that consumers would much rather receive coupons and offers via mail than any other form of advertisement. People like to be able to hold value in their hands, it’s because it’s in their hands that makes it more valuable to them. Also, your direct mail isn’t filtered out by email spam filters, ad block software, and customers aren’t likely to “click” past it. What they are doing is physically picking up sorting through their mail. So keeping up with the direct mail campaigns, get your messages out, and don’t be afraid to splurge with your advertising!  It’s those whom don’t that loose out on the best means.  That’s why here at Integrity Print Services we pride our selves in the utmost customer service to get your campaign completed to your specific desire and need.

There is another consideration as to why Direct Mail advertising is still so powerful and effective, it’s that with Direct Mail from Integrity Print Services you can pin point your target market more effectively using the range of demographic lists that are readily available out there for you.  There is no need to sort through the garbage searching and hoping that the right candidates will be found, but with precision you can target the right customers via the proper list; which in turn will intensify the results of your campaign even more!

It was also discovered through the USPS Household Diary Survey conducted in 2007, that 81% of households will read or scan their direct mail advertising pieces that make it into their mailboxes.  Of that, 98% of recipients that bring in their mail the day it’s delivered, 77% will sort through it immediately, which means RESPONSE!

We know that in today’s world using the electronic facets of this time, we are more cautious as to what we open, click through and respond to, knowing that some people use it as a vicious means of destroying others. This leaves the open ratio of electronic advertising a lot lower than that of the traditional means of advertising.  Thus, 48% of email recipients immediately discard unsolicited commercial emails without opening or reading through them, it’s an instant tank.  These days’ people are very cautious as to what they view, thanks to all the ID thefts, malicious virus’ that spread through the computer world and spam mail, which is never ending.  It leaves you wondering how well your online / email campaign will actually do.

Thus, the all time favorite still stands strong, and though the USPS may be limiting the deliver days of mail, it has stood the test of time!  Direct Mail lives on and so do the consumers whom love receiving informational advertisements from their local businesses. It’s been a form of communication for decades and will continue to be!
Our clients rely on us for a broad mix of marketing, data, print and fulfillment managed by dedicated professionals. Whether it’s print, mail or web – lead generation, acquisition or retention, Integrity Print Services has the experience, talent and vision you need to succeed.

As direct marketing specialists with both strategic and tactical capabilities, we hold ourselves accountable for delivering against each of our clients’ unique business goals. It’s what drives our every move – and what lies at the heart of our corporate mission.

Getting your message in front of 25,000 people is one of the fastest and easiest ways to solidify your name, products, and services…so you don’t want to miss this great deal on a full service direct mail delivery.

A normal 8.5 x 11 printed piece when finished gives you 168 square inches of space, however these 11 x 17 pieces will give you 346.5 square inches, more than doubling your advertising space!

An insurance company, for example, might use the direct mail as a sell-piece to saturate their local area and later mail a brochure to provide details of its policies to clients who have indicated an interest.

A dental office can use them in a direct mail campaign to tell potential clients about innovative cosmetic procedures such as whitening, dental bonding, dental crowns, porcelain veneers, and more.

For car dealers, the extra space of the 11 x 17 in their direct mail campaign can not only showcase several of the vehicles they’re having a special on, but can also provide the car shopper with credit application forms, service coupons, promotional incentives and details about the dealership.

Health clubs can show off their facilities and equipment plus provide membership forms, details about the staff, as well as schedules.

To help your business grow, we’re printing and mailing these brochures for the low cost of only $6,600!

This price includes:

• 25,000 pieces of 11″ x 17″ self-mailers
• 70# paper
• 4/4 (Full color suitable for photographs)
• .25″ bleed
• Saturation mail postage and delivery

You don’t have to stop there. We also offer additional services to help you pin point your future shoppers and clients as well as providing additional incentives to those shoppers.

You may want to consider adding:

• Promotional Prizes* (free gifts to customers are a great way to peak interest)
• Scratch offs*
• Variable data printing – personalizing the mail gives you an advantage in your customers mind above your competitor.

or consider other mailing list services such as:

• Consumer Lists
• Business Lists
• New Movers Lists
• New Homeowners Lists
• Mortgage Lists
• GeoSelector Lists
• Retired Military List
• or other specialty list request

We can also provide you with direct mail tracking services to let you know when your mail was delivered, to whom, and the response rate.

Click here to contact Integrity Print Services now
to get started on this great offer!

or Call
800-340-5885

*Some promotional prizes and scratch-off mailers may require prize insurance at an additional cost.

We have all heard of the ‘Cash for Clunkers’ campaign that flew across the automotive industry in the past few months, which has finally come to an end. The amount of sales, as explained in the article, has increased for many auto makers; Toyota is up 6.4%, Honda is up by 10%, and Ford is up by 17%*. However, now that the program is over, it is clear that the amount of traffic, as well as sales, has dramatically decreased. According to the article, a dealership in Houston is down to 10-15 customers a day…a far cry from the 40-60 they were seeing during the ‘Cash for Clunkers’ campaign.* Without the incentives and rebates, dealerships are realizing quickly that they are in desperate need of a sales boost.*

WHAT DOES THIS MEAN FOR YOU!?!?!??!
Listen up. The government has done their part in helping boost the sales in the automotive industry, but the boat has come and gone, and it is now time for reality. YOU NEED PEOPLE ON THE SHOWROOM FLOOR. Whatever it takes, right? Automotive Direct Mail. Direct mail campaigns have proven themselves time and time again. If you’re not the dealership that had 500 to 1,000 UPS last week, then you need to get your dealership in gear.

At Integrity Print Services we’re offering you offering full service print and mail campaigns crafted to bring in the shoppers you need. Each piece is custom tailored to your individual store and sales event. Combined with low pricing and top quality customer care service, we’re sure that we can help you make a noticeable difference in attracting qualified buyers.

Wall Street has point-blank stated that the rebates* are a key factor in driving customers to the showroom. Direct mail campaigns are designed to create commotion; with rebates, incentives and most importantly, a driver to get customers to your showroom floor.
How can you rebound from ‘Cash for Clunkers’?  …. Come on, we all know that was a trick question. There’s only one answer… CALL INTEGRITY PRINT SERVICES! 800-340-5885

Has your dealership had an overwhelming response since ‘Cash for Clunkers’ ended?

Give us your feedback.

http://online.wsj.com/article/SB125182031722476443.html
*Information direct from ‘Car Makers Upbeat about Sales Rebound.’ Originally published in September 2nd, 2009 publication of Wall Street Journal.

Key-worded for your convenience: automotive marketing,  automotive marketing promotions, cash for clunkers, automotive industry news

Although your advertising is goal is to persuade, it also provides the important function of maintaining your identity and announcing your continued presence. This is why repetitive campaigns have been proven to be the most successful. It helps to form a link between your business name and the needs or wants of the potential customer.

Another important aspect of your advertising is setting the perceived mood of your business. You want shoppers to take you serious enough that they know you’re going to be around for a long period of time and that you also take their needs to heart, but at the same time you want them to feel welcomed and invited. If your message is too stiff and staunch you can be viewed as being too distant or not in connection with the average private consumer. On the other hand, if your too whimsical for your identity, shoppers may be put off by thinking that you don’t take them serious. A paradox to the latter is that some of the most memorable advertisements have been some of the most absurd.

When the graphic designers begins building your direct mail advertising, they have to approach your message from all the points covered plus take into consideration the way an individual tends to mentally collect information as well as the technical considerations. They want your message delivered in a memorable way that is easy to understand and well thought out.

In the direct marketing industry, we as creatives spend countless hours creating digital doodles, custom shapes, exploring font styles, examining the work of others, looking at design trends, and paying attention to how people respond to imagery and phrases.  We have to learn the tools of our trade so that we can work quickly to produce stunning pieces that deliver your message with a punch and still retain your identity.

We know that an ad typically gets someone’s attention for about five seconds. So in those 5 seconds we have to attempt to convey your message, mood, incentives, and most importantly, your brand. We practice this because we want people to take notice. If we can get a reader to do a double take at your ad, we’ve created an effect on that person because we were able to flash your name and message in front of them twice. If we can get them to read more then we’re going to attempt to create within them an awareness and desire.

It’s not only your words but how they are presented to the viewer. Our artist can work closely with you and the reps to build that visual representation of your message because we want your marketing materials to make use of good eye catching design that creates positive action.

And it’s that call to positive action that makes business a lot easier for you.

Campaign Includes:

• 8.5×17, 4color over 4 color mailer,
• Scratch Card Inserted into 6×9 envelope,
• Saturation mail with names where available,
• 300-$1,000 shopping spree certificates.

Typically there are no prizes except Shopping Spree Giveaway, however if you would like to add an extra boost try adding a Car or Cash prize for more excitement!

How do I determine who I want to mail?
That’s determined by the type of business you want to promote. If your an automotive dealer holding a clearance sale to reduce your stock of pre-owned vehicles, then you want to reach car shoppers that are most likely to be in the market for a pre-owned vehicle. You would want those shopper to be credit qualified. This means that people new to the area (new movers) are more risky than established home owners since many new movers may also be new job holders. With less than 2 years on the job their credit could be jeopardized meaning your sales staff can’t get the sale financed. This is very disappointing to staff and shoppers.

However if you’re an attorney or law firm, gym, health club, dentist, insurance agency, furniture store, computer repair center, or similar, then your direct mail may have greater success in reaching out to new movers in the area.

Our staff has years of experience in helping our customers reach the correct shoppers for their business.
We can supply:

• Consumer Lists
• Business Lists
• New Movers Lists
• New Homeowners Lists
• Mortgage Lists
• GeoSelector Lists
• Retired Military List

along with mailing list pricing and specialty list request.

Also by choosing to use variable data printing for your mailing list, your message reaches out to your potential customers by name and allows for printing customized promotional materials that could possibly double or even triple your direct mail response rates.

All of these mailing list are available to ad agencies, direct mail companies, staffed event companies, as well as individual companies needing to increase and target their shoppers.

Contact us for more information at 800-340-5885 or by using our handy contact form

One of the main issues with broadcast, newspaper and other forms is that they can’t tell you who the ad reached or when it reached them.
As the old saying goes, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".
That’s where a direct mail advertising campaign can help. It has the ability to be tracked to the point of delivery and to whom it was delivered.

You Can Pinpoint Your Potential Shoppers
When we build a direct mail print campaign we use well researched mailing list demographic data compiled through surveys, census, opt in information, post office data, and so. It helps us to define people that are new to the area, home buyers, business owners, car shoppers, families with and without children, etc. We can then target specific segments of the population that are most likely to be receptive of your advertising and your products.You Can Make It Personal
Not only can we target specific demographics, but with variable print data, we can tailor make each individual piece for the intended recipient. This gives a much more personalized message to your shoppers.

You Can Fit It Into Your Advertising Budget
When you set your advertising budget to include a direct mail campaign, we can work with your constraints by using different sizes of paper, how it’s going to be delivered, how many pieces, the mailing list, and several other methods of reducing the overall cost.

It’s interactive
By using certain types of direct mail promotions we can not only reach the potential customers but create response by giving them rewards for considering your business. A scratch-off prize box is just one method of creating reward. Interactive promotionals are an excellent way of gauging the campaign response. It brings people to your door with your advertisement in hand.

Why Get Your Direct Mail Campaign Through Integrity Print Services?
We care. Each of our staff gets involved in putting together your campaign. You can talk to our reps at all times of the day, our artist take each piece personally, our proof readers look over and over your pieces, our printer staff work to insure the highest quality. Designing and printing your direct mail is what we do. We don’t have "big" and "small" customers….we have customers and each one is very important to us. We want them all to succeed and have the best response possible for any campaign they run.

The response rate on these pieces has been phenomenal. We’ve seen an average of 2% response rate. An average order of these direct mail pieces can land you up to 500 shoppers on your lot.

Along with the order you’ll get the scratch dot, saturation mail, complete mail fulfillment, tracking and leads, $25k in prize insurance and 200 $25 certificates.

If you’ve not seen these piece in your area, you should get it now!
If you don’t, chances are your competition will!

Our clients rely on us for a broad mix of marketing, data, print and fulfillment managed by dedicated professionals. Whether it’s print, mail or web – lead generation, acquisition or retention, Integrity Print Services has the experience, talent and vision you need to succeed.

As direct marketing specialists with both strategic and tactical capabilities, we hold ourselves accountable for delivering against each of our clients’ unique business goals. It’s what drives our every move – and what lies at the heart of our corporate mission.