The evolution of the meaning and use of the word “Google”—from proper noun to verb—shows us just how much of a disconnect there is between web users and search technology. As many companies are moving into Search Engine Marketing and Cross Channel Marketing, it is important to understand what is really happening behind you and your potential customers search. A decade ago, searching for content on the web was a difficult process, but today it is simple as imputing a few words into Google’s search bar, and you receive instant and accurate results. The goal we are all striving for is to optimize our content with specific words and to do that we must understand a little behind the scene background.

As Christopher Butler from the imprint online community has stated, Google’s purpose is to index and rank web content in order to help searchers find what they are looking for. While this is done, in part, by organizing pages on the basis of authority, the goal of Google’s increasingly sophisticated algorithm is to understand the particular queries users submit in order to direct them to the best source for the information they need. I like the way Alexis Madrigal put it in a recent Atlantic Monthly article. While she was writing primarily about online matchmaking, I think she gets right at the heart of what Google is all about without being too technical:
“If only you could Google your way to The One. The search engine, in its own profane way, is a kadosh generator. Its primary goal is to find the perfect Web page for you out of all the Web pages in the world, to elevate it to No. 1.”

Armed with this knowledge, we at Integrity Print Services, implement similar methods when picking and setting up your Cross Channel Campaign. Sure, search engine marketing can help improve your business, but to really get the most out of your campaign it needs a little help. It needs a boost! That is where we at Integrity Print Services come in. We start with an effective direct mail driver that pulls attention and turns heads. The importance of the content, relevance and the final call to action are just a few of the ways to ensure it is a successful start. We then add to that the current trends in digital marketing, giving your campaign a jump over your competitors and the increase in sales you are looking for. This combination is the ultimate feat to move the people seeing your ads from potential clients to sales. Working these two strategies together, we can insure that your campaign gets you the pertinent and accurate results you are looking for.

An example of a recent Cross Channel Campaign that Integrity Print Services ran for a customer: $30,000 Ad budget – included 75,000 direct mail pieces, 20,000 e-mail blast hit 3 times during the week of the sale, banner ads placed on various search engines brought in over 1 Million impressions, Data acquisition page supplied a high number of interested individuals information for a hard close, The dealership located in Virginia sold 52 cars and grossed well over $200,000.

If you are ready to stop searching and find “The One” all inclusive Print and Mailing Services company that you can trust, give us a call or email us at Integrity today. 951-461-1400