Recently, Target Marketing magazine put out an article about the reduction in direct mail based upon a recent study from the USPS Household Diary for the Fiscal year of 2008.  It showed that the amount of mail delivered by the USPS decreased by nearly 10 billion pieces compared to the previous year’s volume. This large of a decrease has not been seen since the Great Depression!  The Standard Mail volume, which is the most used class for advertising pieces, fell 4.5% compared to 2007.

Do not FRET….. This is not bad news for the Direct Mail world but GREAT NEWS, due to the fact that individuals love receiving tangible items. Though the volume has decreased, this means better profits for you. Think about it, when your advertisement reaches the home of the consumer, there will not be the mounds of competition, but they can and will vividly see, touch and smell the wonderful offerings you have in store for them. In fact, we at Integrity Print Services have seen that recent reports show that consumers would much rather receive coupons and offers via mail than any other form of advertisement. People like to be able to hold value in their hands, it’s because it’s in their hands that makes it more valuable to them. Also, your direct mail isn’t filtered out by email spam filters, ad block software, and customers aren’t likely to “click” past it. What they are doing is physically picking up sorting through their mail. So keeping up with the direct mail campaigns, get your messages out, and don’t be afraid to splurge with your advertising!  It’s those whom don’t that loose out on the best means.  That’s why here at Integrity Print Services we pride our selves in the utmost customer service to get your campaign completed to your specific desire and need.

There is another consideration as to why Direct Mail advertising is still so powerful and effective, it’s that with Direct Mail from Integrity Print Services you can pin point your target market more effectively using the range of demographic lists that are readily available out there for you.  There is no need to sort through the garbage searching and hoping that the right candidates will be found, but with precision you can target the right customers via the proper list; which in turn will intensify the results of your campaign even more!

It was also discovered through the USPS Household Diary Survey conducted in 2007, that 81% of households will read or scan their direct mail advertising pieces that make it into their mailboxes.  Of that, 98% of recipients that bring in their mail the day it’s delivered, 77% will sort through it immediately, which means RESPONSE!

We know that in today’s world using the electronic facets of this time, we are more cautious as to what we open, click through and respond to, knowing that some people use it as a vicious means of destroying others. This leaves the open ratio of electronic advertising a lot lower than that of the traditional means of advertising.  Thus, 48% of email recipients immediately discard unsolicited commercial emails without opening or reading through them, it’s an instant tank.  These days’ people are very cautious as to what they view, thanks to all the ID thefts, malicious virus’ that spread through the computer world and spam mail, which is never ending.  It leaves you wondering how well your online / email campaign will actually do.

Thus, the all time favorite still stands strong, and though the USPS may be limiting the deliver days of mail, it has stood the test of time!  Direct Mail lives on and so do the consumers whom love receiving informational advertisements from their local businesses. It’s been a form of communication for decades and will continue to be!
Our clients rely on us for a broad mix of marketing, data, print and fulfillment managed by dedicated professionals. Whether it’s print, mail or web – lead generation, acquisition or retention, Integrity Print Services has the experience, talent and vision you need to succeed.

As direct marketing specialists with both strategic and tactical capabilities, we hold ourselves accountable for delivering against each of our clients’ unique business goals. It’s what drives our every move – and what lies at the heart of our corporate mission.