In a recent Wall Street Journal article by Jeff Bennett, he reviews the current condition of Automotive Dealerships and the encouraging sales in the automotive industry.

We have all heard of the ‘Cash for Clunkers’ campaign that flew across the automotive industry in the past few months, which has finally come to an end. The amount of sales, as explained in the article, has increased for many auto makers; Toyota is up 6.4%, Honda is up by 10%, and Ford is up by 17%*. However, now that the program is over, it is clear that the amount of traffic, as well as sales, has dramatically decreased. According to the article, a dealership in Houston is down to 10-15 customers a day…a far cry from the 40-60 they were seeing during the ‘Cash for Clunkers’ campaign.* Without the incentives and rebates, dealerships are realizing quickly that they are in desperate need of a sales boost.*

WHAT DOES THIS MEAN FOR YOU!?!?!??!
Listen up. The government has done their part in helping boost the sales in the automotive industry, but the boat has come and gone, and it is now time for reality. YOU NEED PEOPLE ON THE SHOWROOM FLOOR. Whatever it takes, right? Automotive Direct Mail. Direct mail campaigns have proven themselves time and time again. If you’re not the dealership that had 500 to 1,000 UPS last week, then you need to get your dealership in gear.

At Integrity Print Services we’re offering you offering full service print and mail campaigns crafted to bring in the shoppers you need. Each piece is custom tailored to your individual store and sales event. Combined with low pricing and top quality customer care service, we’re sure that we can help you make a noticeable difference in attracting qualified buyers.

Wall Street has point-blank stated that the rebates* are a key factor in driving customers to the showroom. Direct mail campaigns are designed to create commotion; with rebates, incentives and most importantly, a driver to get customers to your showroom floor.
How can you rebound from ‘Cash for Clunkers’?  …. Come on, we all know that was a trick question. There’s only one answer… CALL INTEGRITY PRINT SERVICES! 800-340-5885

Has your dealership had an overwhelming response since ‘Cash for Clunkers’ ended?

Give us your feedback.

http://online.wsj.com/article/SB125182031722476443.html
*Information direct from ‘Car Makers Upbeat about Sales Rebound.’ Originally published in September 2nd, 2009 publication of Wall Street Journal.

Key-worded for your convenience: automotive marketing,  automotive marketing promotions, cash for clunkers, automotive industry news