The simple answer is that direct mail advertising is effective.
It’s been around for years and has a proven track record. With a direct mail campaign you can pin point your potential customers. Most other forms of advertising are great for initial branding because they help to saturate an area with your identity. For instance, television and radio can give you certain demographics; if you want to reach a large population of those interested in business and finance you may choose to run your ads during broadcast news stock reports. Ran repeatedly over several weeks and eventually people can recall your broadcast commercial provided it’s "catchy" enough. If you’re running broadcast advertising, we don’t recommend stopping unless you find it’s not working for you.

One of the main issues with broadcast, newspaper and other forms is that they can’t tell you who the ad reached or when it reached them.
As the old saying goes, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".
That’s where a direct mail advertising campaign can help. It has the ability to be tracked to the point of delivery and to whom it was delivered.

You Can Pinpoint Your Potential Shoppers
When we build a direct mail print campaign we use well researched mailing list demographic data compiled through surveys, census, opt in information, post office data, and so. It helps us to define people that are new to the area, home buyers, business owners, car shoppers, families with and without children, etc. We can then target specific segments of the population that are most likely to be receptive of your advertising and your products.You Can Make It Personal
Not only can we target specific demographics, but with variable print data, we can tailor make each individual piece for the intended recipient. This gives a much more personalized message to your shoppers.

You Can Fit It Into Your Advertising Budget
When you set your advertising budget to include a direct mail campaign, we can work with your constraints by using different sizes of paper, how it’s going to be delivered, how many pieces, the mailing list, and several other methods of reducing the overall cost.

It’s interactive
By using certain types of direct mail promotions we can not only reach the potential customers but create response by giving them rewards for considering your business. A scratch-off prize box is just one method of creating reward. Interactive promotionals are an excellent way of gauging the campaign response. It brings people to your door with your advertisement in hand.

Why Get Your Direct Mail Campaign Through Integrity Print Services?
We care. Each of our staff gets involved in putting together your campaign. You can talk to our reps at all times of the day, our artist take each piece personally, our proof readers look over and over your pieces, our printer staff work to insure the highest quality. Designing and printing your direct mail is what we do. We don’t have "big" and "small" customers….we have customers and each one is very important to us. We want them all to succeed and have the best response possible for any campaign they run.