FREE Shipping, FREE Nights Stay, Buy one Get one FREE. Admit it; we all love to get things for free. We wait in long lines, shop at specific times and stores, and sometimes even fill out forms and rebates to insure that we are getting our free gift. Imagine being able to tell your customer that they not only get a FREE trip to Las Vegas, but during that trip have a chance to win $1,000,000. That is exactly what you can do with our new …

We do our best to keep you informed on anything that may affect your Printing and Mailing Services with us. We understand that at times all the rules and regulations can be overwhelming. There are 2 important updates about the USPS regarding postage rates and the Intelligent Mail Barcode coming into effect in the coming months. Here is a short and simplified version of the new policies set to be implemented.
Postage
On July 6th, the United States Postal Service (USPS) filed a proposal for consideration by the Postal Regulatory …

With Thanksgiving now a week away, I think we can now officially call it the beginning of the holiday season. With it comes the changing of the seasons bringing cooler weather and beautiful color changes. Or at least all the color changes the trees here in sunny California can muster. Changing weather means its time to start thinking about doing cold weather Insurance Promotions with your next Direct Mail Campaign!!! I mean, who wouldn’t love to win a 100% rebate on their holiday purchases? With a weather Conditional Rebate promotion, …

Problem: You need to drive traffic in a short amount of time to your business
Answer: CROSS CHANNEL MARKETING!!
You may be asking yourself what is cross channel marketing and can it work for me. Cross channel marketing is one of our most effective ways to make sure you are getting the most out of your marketing. It is a fusion integration of traditional advertising venues and new emerging markets. We start by using a specifically designed direct mail flyer as a driver. By converging the …

Originally, branding was the placing on animals (usually by burning) of an identifying mark.  In a business context, branding refers to the imposing of a distinctive identity, a brand, on goods and services.  Philip Kotler, author of “Marketing Management”, a standard textbook, defines a brand as: “A name, term, symbol or design (or a combination of them) which is intended to signify the goods or services of one seller or group of sellers and to differentiate them from those of the competitors.”
Branding bestows a number of benefits:
• It reassures consumers …